Read MóR is a conceptual campaign, aiming to encourage the experience of reading and immersing oneself in a good book. The campaign was a part of Culture Night, for the Arts Council.

While at Real Nation, I led the design team to brand and produce a diverse range of print materials and digital assets, such as posters, guides, stickers, banners, flags, advertisements, and social media content. Notably, we conceived the idea of the Book Conductor and designed all the elements to make this standout community engagement piece a reality. The Book Conductors pushing library trolleys on national trains captured significant attention and garnered enthusiastic participation from the public.