The Food Dudes Healthy Eating Programme is a programme run by Real Nation and is designed to change children’s attitudes towards consumption of fruit and vegetables in school.

My design team was tasked with creating a new Food Dudes Brand Identity for universal use (website, brochures, rewards etc.).

The Food Dudes brand is visible to children, teachers and parents. and also needed to compliment the associated logos e.g. Bord Bia, Dept of Agriculture, yet remain distinct from those brands.

The scope of assets created includes educational brochures, programme guidelines, infographics, illustrations, slide decks presentations, merchandise, packaging, letters, posters, advertisements, website graphics, event signage, fixed assets, and social media content, in both English and Irish.