Laya Super Troopers is a nationwide school programme run by Real Nation, and aimed at encouraging physical and mental health and well-being in children. It has been in existence since 2013 and has reached a quarter of a million pupils in Ireland!

In 2020 the program transformed to become more digital, child-centered and accessible. I lead the design team at Real Nation to develop a new identity, bringing the branding to life through animations and illustrations. The target age group was pre-teens, so we had to bring the ‘cool’ factor. But, first and foremost, it had to be fun.